Cassandra Bertelson
Cassandra Bertelson
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REI

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REI Conservation Awareness Campaign

What you are seeing here is a fictional print and digital marketing campaign created for REI based around the concept that Northwest REI stores would partner with Conservation Northwest for one week to promote wildlife and habitat conservation. For this campaign, REI would donate 25% of all sales to help support Conservation Northwest during the week of January 1st-8th, 2018.  The campaign required production of a magazine advertisement, a flyer for the register, and social media graphics. My personal goal for this project was to showcase my ability to follow preexisting brand guidelines.

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